The French cultural center in Denmark, promoting culture, language and scientific research. I spent two years there as Communications Manager.
Institut français faces the challenge of communicating with a wide range of audiences, from professionals to non-professionals. Each audience has its own unique needs and interests, requiring tailored communication strategies. Moreover, the organization is involved in various areas of work, including culture, debate of ideas, promotion of the French language, French courses and education, and research. This diversity of topics adds complexity to the communication efforts of Institut français.
As part of my work for the branding strategy of Institut français du Danemark, I conducted a thorough analysis of the organization to identify its strengths, weaknesses, opportunities, and threats. This analysis allowed me to define a clear target audience for the organization and create a branding strategy that resonated with this audience.
Using the insights from the analysis, I worked with the team at Institut français to create a new brand identity that reflected the organization's values, mission, and goals. The new brand identity was designed to be modern, innovative, and inclusive while still respecting the organization's rich history and traditions.
In addition to the new brand identity, I also led the redesign of the organization's website. The new website was designed to be user-friendly and easy to navigate, with a clean and modern look and feel that matched the new brand identity.
Overall, my work on the branding strategy for Institut français du Danemark has helped the organization better communicate its mission and values to its target audience. The new brand identity and website have been well received by both internal stakeholders and external audiences, and have helped to position Institut français du Danemark as a modern and innovative cultural institution in Denmark.
